“What started as a simple idea became the flagship of a movement.”
Félicité Mbenga, Founder and Director
10 years of refining
What began as a simple idea grew into a movement, and Conscious Writing™ became its flagship.
Developed over a decade of hands-on experience in bid management, editorial strategy, and applied linguistics, Conscious Writing™ is not a theory-led concept. It is a proven methodology, refined through real-world application, continuous testing, and measurable results.
As the movement took shape, so did Write.It.
Today, we are a fully fledged writing agency delivering bid, grant, award, book, and bespoke writing support. Our services span copyediting, copywriting, bid management, strategy and governance, and coaching underpinned by the same Conscious Writing™ principles.
Every piece of work is delivered by established, respected writing and communications experts, with the methodology itself informed by research from leading psychologists and academic thinkers. This combination of experience, evidence, and refinement ensures that Conscious Writing™ is not just our approach — it is the foundation of everything we do, and the reason our work consistently delivers impact.
How it all began
Write.It began in 2019 as a tuition centre dedicated to helping English students excel in KS3 SATs, GCSEs, A-Level Literature and Language, and AP English. Even then, our core belief was clear: great writing is born not only from extensive reading, but from understanding the underlying mechanisms of writing (otherwise, the science of how language works) and the intuitive awareness of how those mechanisms shape a reader’s experience.
Growth in 2020
In 2020, Write.It, led by our Founder Félicité, evolved beyond tuition and into full-fledged copyediting and academic support for researchers across all disciplines. This phase marked the development of Conscious Writing™, an industry-agnostic approach informed by cognitive science, behavioural psychology, and the artistry of narrative craft.
Pushing past boundaries
Rooted in years of experience across editorial strategy, award writing, and bid management—spanning the healthcare, education, government, and technology sectors—this methodology blends strategic and technical insight with operational depth. It enables writers and leaders to craft resonant, reader-focused narratives that drive real outcomes.
Setting new standards
As the demand for deeper support grew, Write.It transformed once more, this time into a writing consultancy designed to empower leaders across industries with high-stakes, strategic communication.
Today, we help organisations and professionals articulate ideas clearly, influence decision-makers effectively, and communicate with purpose and impact.
Our journey has always been guided by a singular vision:
For every single person to reclaim the power of their word and determine the outcomes of their journies.
Your success is our success.
We want everyone to trust that we know what we’re talking about.
So we share a few case studies and success stories of previous and long-term-term clients who have gone on to launch successful books.
Browse our case study and success stories, and
be inspired to become the next one we can’t
wait to showcase.
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